John Sherry is Raymond W. & Kenneth G. Herrick Professor of Marketing, and joined the Notre Dame Marketing faculty in 2005. For the two previous decades, he was a member of the Marketing Department at Northwestern's Kellogg School of Management. Sherry served as Chairman of the Department of Marketing at Notre Dame from 2005-2014. He is an anthropologist who studies both the sociocultural and symbolic dimensions of consumption and the cultural ecology of marketing. 

He is a Fellow of the American Anthropological Association as well as the Society for Applied Anthropology. Sherry is past President of the Consumer Culture Theory Consortium, past President of the Association for Consumer Research, and former Associate Editor of the Journal of Consumer Research. He sits on the editorial boards of several other journals. Sherry has edited and written 10 books, and authored more than 100 articles and chapters.

Thematic Interests

Culture, consumption, and marketing; qualitative marketing research

Current Research

Brand strategy, experiential dimensions of consumer culture, art and aesthetics, moral economy

Research Sub-Discipline


Journal Articles

"M(Art)Worlds: How Luxury Brand Stores Become Art Institutions" (with Annamma Joy, Jeff Jianfeng Wang, Tsang-Sing Chan, and Geng Cui) Journal of Retailing 90, 3 (2014)
“Orchestrating Rituals through Retailers: An Examination of Gift Registry” (with Tonya Bradford), Journal of Retailing 89, 2 (2013)
"Creating and Sustaining a Culture of Hope: Feng Shui Discourses and Practices in Hong Kong," (with Jeff Wang and Annamma Joy), Journal of Consumer Culture 13, 3 (2013)
"Discordant Retail Brand Ideology in the House of Barbie" (with Mary Ann McGrath and Nina Diamond), Qualitative Marketing Research 16, 1 (2013)

Book Chapters

“Compr(om)ising Commodities in Consumer Culture: Fetishism, Aesthetics and Authenticity,” in Jonathan Schroeder, ed., Brands: Interdisciplinary Perspectives (Routledge, 2015)
“Brand Fortitude in Moments of Consumption” (with Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, and Robert Kozinets), in Rita Denny and Patti Sunderland, eds., Handbook of Anthropology in Business (LeftCoast Press, 2014)
“Reflections of a Scape Artist: Discerning Scapus in Contemporary Worlds,” in Diego Rinallo, Linda Scott, and Pauline Maclaran, eds., Spirituality and Consumption (Routledge, 2013)

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