Publication

Brand Fortitude in Moments of Consumption

Publication Year
2014
Nina Diamond Mary Ann McGrath Albert Muniz Stefania Borghini Robert Kozinets
Co-Author

 

Citation

“Brand Fortitude in Moments of Consumption” (with Nina Diamond, Mary Ann McGrath, Albert Muniz, Stefania Borghini, and Robert Kozinets), in Rita Denny and Patti Sunderland, eds., Handbook of Anthropology in Business (LeftCoast Press, 2014)

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