Improving Export Quality: Sustainable Quality Program in Colombian Coffee
Associate Professor of Management, The London School of Economics and Political Science (LSE)
Improving quality in export-oriented agricultural chains can increase smallholder income in developing countries. Yet, challenges in both input and output markets often hamper quality upgrading. This talk examines the Sustainable Quality Program in Colombia – a quality upgrading program implemented on behalf of one of the largest international buyers. Macchiavello, along with co-author Josepa Miquel-Florensa of the Toulouse School of Economics, determined it had a positive impact on coffee farmers and the production process.