About

This profile was current as of 2021, when he was part of the on-campus Kellogg community.

Julio Juárez Gámiz is an associate professor at the Centre for Interdisciplinary Research in Sciences and Humanities at the Universidad Nacional Autónoma de México (UNAM) with expertise in political psychology, strategic communication and social behavior research. He holds the first Fulbright Chair of Mexican Studies in the United States and will be in residence at the Kellogg Institute during the fall of 2021.

At UNAM, Juárez Gámiz conducts research on political advertising, mass media coverage of elections, electoral debates, and political communication. He is establishing an international network of scholars interested in political communication and electoral processes, conducts content analysis of organized crime in news reporting, and monitors product placement in Mexican television. Juárez Gámiz has worked with top marketing research firms to analyze political communication in the 2012 presidential election and carried out electoral observation projects under the supervision of the United Nations Development Program (UNDP) in Mexico’s 2009 and 2012 federal elections. He previously worked as a senior advisor to the General Council’s Presidency at the National Electoral Institute.

Juárez Gámiz’ fellowship project, “An Interdisciplinary Approach into the Evolution of Mexican Contemporary Democracy,” analyses Mexico’s dynamic and plural political environment and the forces challenging Mexican democracy, including civic distrust in government and increased polarization in political discourse. His research asks questions including: How have political parties, mass media and society contributed to today’s public sphere? How is a digital landscape modifying democratic processes in today’s political context? How can we explain systemic underachievement in one of the largest economies in the world?

Juárez Gámiz is a Level II member of the National Research System (SNI) of the National Council of Science and Technology (Conacyt). He holds a PhD and a master’s degree in political communication from the University of Sheffield.

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