Publication

Ethics and Corporate Social Responsibility for Marketing in the Global Marketplace

Publication Year
2009
Type
Book Chapter
Research Themes
Publication Link
https://us.sagepub.com/en-us/nam/the-sage-handbook-of-international-marketing/bo…
In Edited Volume
The SAGE Handbook of International Marketing
Volume Editor
Masaaki Kotabe Kristiaan Helsen
Publisher
SAGE
Georges Enderle
Co-Author

 

Citation

Coauthor, “Ethics and Corporate Social Responsibility for Marketing in the Global Marketplace” with P. E. Murphy in The SAGE Handbook of International Marketing (Sage Publications Ltd, 2009)