Writer / Editor
Job Description
The writer/editor produces and oversees written content for the Kellogg Institute, including SEO copywriting and editing of print materials, website content, and social media posts. The position works with the communications manager and directors in continuing to develop and implement effective communications strategy for Institute. With particular focus on assessing and meeting the writing needs of Kellogg’s various program areas and on creating content that promotes research, the writer/editor works to build the international academic reputation of the Institute.
Essential Duties and Responsibilities
Editorial Content Creation and Management
- Writes, edits, and repurposes copy for the Institute’s various communications channels, including printed materials, social media, and website with particular attention to Search Engine Optimization (SEO)
- Identifies and frames content to push out to particular audiences (e.g., enews, social media)
- Oversees timely production of new content; works with communication team, program managers and freelancers to refresh existing content on a timely basis
- Edits content produced by others to ensure appropriate style, clarity, messaging, and adherence to SEO and other contemporary standards
- Contributes to the management of the Institute’s editorial calendar, meeting regularly with communications manager, directors, and program managers to identify stories and other content
- Assists in evaluating existing content and audiences and redesigning and/or conceptualizing new content and vehicles as part of larger strategy
- Oversees freelance and student writers, including editing work for publishing
- Writes occasional executive communications for the Institute Directors, including talking points, written and oral presentations, and other communications
- Undertakes developmental editing of reports, proposals, etc. as requested by directors
- Dissemination of Research and Academic/Policy Communications:
- Supports communication to external & policy audiences; works with ND news office and Keough School communicators,collaborating on stories and pitches and positioning fellows as media experts; works with leadership to identify and reach policy outreach audience, assist in developing materials if needed
- Communicates and cultivates positive relationships with Kellogg community members to stay abreast of and publicize newsworthy accomplishments
Social Media
- Writes and publishes content for Facebook, Twitter, and other social media platforms
- Manages messaging, comments, shares, re-tweets, etc. for Institute’s social media
- Monitors and evaluates social media metrics and strategy and makes recommendations for improvement
Minimum Qualifications
- Bachelor’s Degree in Social Science, Journalism, English or other related field
- 5 – 6 years of relevant experience with at least 3 years of experience developing and writing stories, profiles or announcements for publication.
- Excellent verbal and written communication skills
- Demonstrated knowledge of Kellogg themes & international issues
- Experience managing projects and working under tight deadlines and changing priorities
- Demonstrated ability to write with precision and flair for general and specialized audiences
- Ability to interpret and organize data and complex information into information that is easy to grasp for the common reader
- Excellent organizational skills and keen attention to detail
- Ability to work independently, as well as in a team
- Excellent interpersonal skills and ability to develop effective relationships with people at all levels
- Ability to understand the news value of the Institute’s various programs, activities, and achievements, and shape stories for specific audiences and outlets
- Knowledge of journalistic norms and skills
- Working knowledge of basic concepts in professional communications, including copyright law
Preferred Qualifications
- Experience with academic communications